Syren was brought in to help with the repositioning of the brand along with creating a new product strategy that would build on their technical heritage and meet user needs and price points of the recreational markets.
MUSTANG PROJECT
MUSTANG SURVIVAL
ESTABLISHED IN 1967, MUSTANG SURVIVAL IS THE LEADING SUPPLIER OF QUALITY FLOTATION AND PERSONAL PROTECTIVE EQUIPMENT TO THE MOST DEMANDING MARITIME AND AVIATION CUSTOMERS INCLUDING THE COAST GUARD, NASA, LAW ENFORCEMENT, WATER RESCUE TEAMS, FIGHTER PILOTS, AND COMMERCIAL MARINERS. THEY WERE PURCHASED BY THE SAFARILAND GROUP AND NEEDED TO RETOOL THEIR BRAND, PRODUCT AND STRATEGY FOR THE RECREATIONAL MARKET.